KnowledgeStorm CEO, Kelly Gay to Present at Jupiter/ClickZ Advertising Forum
Tips for B2B Search Marketing and B2B Search Engine Optimization
ATLANTA--(BUSINESS WIRE)--July 29, 2004--KnowledgeStorm (www.knowledgestorm.com), the Internet's top-ranked technology search site, today announced that Kelly Gay, Chairman, President and CEO of KnowledgeStorm will participate in a panel discussion at the Jupiter/ClickZ Advertising Forum Conference & Expo (http://www.jupiterevents.com/jaf/summer04/index.html) on July 29, 2004, at the Crowne Plaza Times Square, New York from 10 a.m. to 11 a.m. (EDT).
The panel discussion "Search: Marathon or 10K?" will be moderated by Rebecca Lieb, executive editor of ClickZ. Other participants include Kevin M. Ryan, Director Market Development and Worldwide Agency Relations, Wahlstrom Interactive, Shari Thurow, Webmaster and Marketing Director for Grantastic Designs, Inc. and Dana Todd, Co-Founder, SiteLab International Inc.
Some highlights from Gay's presentation on B2B Search follow:
-- Educate and lead the market
-- Be precise about the meaning of conversion: Clicks vs. Leads
-- Bad internal processes will sabotage online marketing efforts
-- Put success stories on a pedestal to act as a model for others
Chosen by Catalyst magazine as one of Atlanta's Top 50 Entrepreneurs in both 2002 and 2003, Gay has also been spotlighted in Atlanta Woman magazine as a leader to watch, and recognized by the Atlanta Business Chronicle's yearly Who's Who in Technology for three consecutive years. She also was chosen by BtoB magazine as an Atlanta Diva for 2000.
Gay serves as the Chairman of the Board of Directors of the Georgia Department of Motor Vehicles, having been appointed to a seven-year term by former Governor Barnes and re-confirmed in March of 2003 by Governor Perdue. She also serves on Governor Perdue's Commission for a New Georgia's Competitiveness task force. She recently completed her service as Chairman of the Technology Association of Georgia (TAG), and now chairs the TAG Advisory Board. She serves on the Board of Directors of SciTrek, Hands on Atlanta and the Board of Directors Network. She is a member of SEMPO, the search engine industry's professional organization, the SEMPO B2B sub-committee, as well as the Interactive Advertising Bureau (IAB).
In addition to the Jupiter/ClickZ Advertising Forum, Gay has been invited to speak at the Go! Outsell Conference (http://www.outsellinc.com/go/about.htm), September 19-21, 2004 at the Lansdowne Resort, Leesburg, Virginia. Other KnowledgeStorm executives will be speaking at these upcoming events:
-- Software Business 2004 (http://www.softwarebusinessonline.com/sb_conf2004_index.htm), September 22 -23, 2004 in San Francisco, CA
Jeff Ramminger, EVP of Products, Technology and Marketing for KnowledgeStorm
-- DMA B-to-B Marketing Conference (http://www.the-dma.org/dmab2b/index.shtml), September 21-23, 2004 in Scottsdale, AZ
Laurie Hood, VP of Marketing for KnowledgeStorm
-- AiMA Search Engine Marketing Event (http://www.atlantaima.org/home.cfm), August 25, 2004 in Atlanta, GA
Jeff Coyle, Search Analyst for KnowledgeStorm
About KnowledgeStorm
Founded in 1998, KnowledgeStorm is the Internet's top-ranked technology search site.
With the largest online index of IT solutions, KnowledgeStorm offers technology buyers a free, easy and comprehensive means to match business requirements to a "short list" of technology providers and to stay current on technology topics and trends. This information is available through the KnowledgeStorm Network, which includes www.knowledgestorm.com, specialty search sites and syndication partners. Technology vendors use KnowledgeStorm's efficient, effective lead generation services to fill sales pipelines with motivated and educated buyers. For more information, visit http://www.knowledgestorm.com.
KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.
Contacts
KnowledgeStorm, Inc., Atlanta
Meredith A.C. Roth, 770-846-1911
mroth@knowledgestorm.com
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