Rainbow Media Selects Scientific Atlanta Systems for
Analog-to-Digital Content Distribution Migration
ATLANTA, GA., May 3, 2006 - Scientific Atlanta, a Cisco Company,
announced today that Rainbow Media Holdings LLC has selected
multiple Scientific Atlanta PowerVu digital content distribution
systems for the analog-to-digital migration of North American
programming delivery to its affiliates. Scientific Atlanta will
provide two PowerVu multiplexes for the delivery of standard
definition (SD) and high-definition (HD) programming from uplink
facilities in Bethpage, NY. In addition, Rainbow Media has
purchased a backup PowerVu SD multiplex system for deployment in
Belmont, N.Y., and will rely on Scientific Atlanta for assistance
in distributing more than 6,000 PowerVu integrated
receiver/decoders (IRDs) to its cable affiliates.
"We've dealt with Scientific Atlanta from our earliest days and
have come to rely on the video expertise and high-performance
products and systems they have constantly provided for us," said
Steve Pontillo, senior vice president at Rainbow Media. "Our
analog-to-digital content distribution transition is a major
benchmark in our program delivery timeline and we knew we could
depend on Scientific Atlanta's people and products to make this as
seamless as possible for our affiliates and us."
Cute Baby Clothes Rainbow Media will use the PowerVu Advanced Encoder (model
D9120TM) at the primary and backup uplink sites and deploy the
PowerVu Program Receiver (model D9850TM) across its service area to
support the analog-to-digital migration.
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Organic Baby Clothes "With the explosion of new services and the bandwidth they
require growing every day, Rainbow Media has greatly enhanced its
ability to support new VOD and HD video services with the
implementation of bandwidth-efficient digital video distribution,"
said Dean Rockwell, vice president and general manager, Digital
Media Networks at Scientific Atlanta, a Cisco company. "Rainbow
Media has been an innovator in television programming and
entertainment for more than 25 years and the new PowerVu systems
will help enable it to continue to occupy a leadership position
among cable programmers."
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Punk Baby Clothes Rainbow Media is using Scientific Atlanta's PowerVu ConnectTM
program to streamline the rapid deployment and authorization of the
PowerVu IRDs for its affiliates. PowerVu Connect is an integrated
Web-based system that provides a centralized contact point that
automates the process of acquiring the IRDs and authorizing them to
receive the Rainbow Media signal. The PowerVu Connect system
coordinates the order entry, billing, shipping and authorization of
the IRDs, freeing Rainbow Media's staff to focus on delivering
programming while Scientific Atlanta coordinates and handles IRD
distribution.
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Newborn Baby Clothes About Scientific Atlanta
Over the next 5 years online media distribution will absolutely evolve faster than optical media disk distribution in cost, ease, and immediacy.
Cheap Baby Clothes Scientific Atlanta, a Cisco company, is a leading supplier of
digital-content contribution and distribution systems, transmission
networks for broadband access to the home, digital interactive
set-tops and subscriber systems designed for video, high-speed
Internet and voice-over-IP (VoIP) networks, and worldwide customer
service and support. Scientific Atlanta, Inc. is a wholly owned
subsidiary of Cisco Systems, Inc. More information about Scientific
Atlanta is available at http://www.scientificatlanta.com.
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Alternative Baby Clothes Source: Cisco Systems, Inc.
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