The Atlanta Journal-Constitution Uses Traction Software's Weblog Software for AJC Sports Plus, Its New Sports Subscription Service
Blogging Interface Allows Sports Fans to Interact with Reporters, Columnists and other Fans
PROVIDENCE, R.I.--(BUSINESS WIRE)--July 26, 2004--Traction Software, Inc., the leader in enterprise weblog software, today announced that The Atlanta Journal-Constitution has deployed Traction(R) TeamPage(TM) as the blogging solution for AJC Sports Plus (www.ajcsportsplus.com/ ), an Internet subscription sports service that features opinions, columns, blogs, deep statistics and more from Atlanta Journal Constitution sports experts.
AJC Sports Plus's allows sports fans to enjoy up-to-the-minute weblogs (also known as "blogs") written by AJC reporters and columnists covering the Atlanta Braves and other sports teams, and a unique opportunity to talk back to AJC reporters, columnists and other sports fans.
"Traction's capability to plug-in with our authentication vendor allowed us to create a superb online product," said Producer Chris Heisel. "Going forward, there will no longer be one application that handles all of content management, e-commerce, blogging and other web services. This presents an integration challenge for the new technology folks. Traction's support has been invaluable to get all pieces working together."
Traction TeamPage provides an ideal platform for weblog solutions by providing:
-- Extensible Authentication - AJC Sports Plus is a paid subscription service. The Atlanta Journal-Constitution used Traction's extensible plug-in authentication mechanism to integrate with its e-commerce payment system to externally control user account names, passwords and role-based permissions.
-- Extensible User Interface (Skins) - By using Traction's Skin Definition Language (SDL), The Atlanta Journal-Constitution was able to easily adapt and customize Traction's interface to their branded web site and provide seamless navigation across weblog and sports statistics pages.
-- Flexible Platform - AJC Sports Plus makes it easy for sports fans to read weblog content organized by author, sports team, or topic and date using their web browsers or RSS news readers. Sports Plus uses Traction's multiple permissioned weblogs, multiple authors, role based permissions, programmable notification actions, topic labels, comments and cross links. Traction's functionality is accessible using the Traction Java Software Developers Kit (SDK) using Java, SOAP and XML-RPC as well as through the Traction Skin Definition Language
-- Expert Support - AJC's design and production team worked closely with Traction Software to turn their Sport Blog concept into reality. Traction Software helps customers, system integrators and partners define and implement business and government applications of enterprise weblog technology.
"We're delighted that the Atlanta Journal-Constitution chose Traction," said Greg Lloyd, President of Traction Software. "The AJC Sports Plus weblog demonstrates the value of extensible authentication and the flexibility of the Traction TeamPage platform used by Traction Software's business and government customers."
About Atlanta Journal-Constitution
The Atlanta Journal-Constitution is the leading source -- both in print and online -- of news, information and advertising for metropolitan Atlanta, reaching more than 1.1 million readers each weekday and 1.8 million readers each Sunday. Every month, more than three million unique visitors access the newspaper's Web sites, including ajc.com and accessAtlanta.com. The Atlanta Journal-Constitution is a division of Cox Enterprises, Inc., one of the nation's leading media companies and providers of automotive services.
About Traction Software
Traction Software provides business and government organizations with enterprise weblog software that allows groups and teams to communicate more effectively. Traction's easy to use TeamPage(TM) software creates a communications hub for business information and working communications that shares, organizes and links sources of information in context over time. The company distributes its products directly and through global partners. Some of the country's leading organizations, including Verizon, Western States Information Network and the U.S. Department of Defense use Traction's solutions within their market intelligence, product or program teams. Based in Providence, Rhode Island, Traction Software is a privately held corporation with financing from investors including In-Q-Tel and Slater Interactive. For additional information, visit Traction at www.tractionsoftware.com.
Traction is a registered trademark and Traction TeamPage is a trademark of Traction Software, Inc.
Contacts
Red Javelin Communications, Inc.
Dana Harris, 978-440-8392
dana@redjavelin.com
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