Orvis and Ex-Officio Join
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Staff The Orvis Company, a clothing and fly-fishing retailer based in Manchester, Vermont, and Ex Officio, a travel apparel company based in Seattle, announced that Orvis will take full ownership of Ex-Officio. "We're both about authenticity," says Orvis president and CEO Perk Perkins. "Every day there are over 1,000 fly-fishing guides on the water using our equipment. When I was at Ex-Officio the other day, Jane Goodall herself was there picking out clothing for her staff. No question, Ex-Officio and Orvis have common visions and core values."
Cute Baby Clothes As a result of the acquisition, Orvis will receive an infusion of design, sales and marketing support that will enhance existing product lines, build new ones and improve the company's entire wholesale program. Longstanding Ex-Officio retail partners will enjoy an increased level of marketing support in the form of sales and marketing incentives tailored more favorably to help them grow their business.
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